About Louis Vuitton
About Louis Vuitton
Since 1854 Louis Vuitton has transformed travel into a veritable art of refined living. Over the years the brand has progressively expanded its product offering while remaining faithful to its values and positioning. After leather goods and the creation of ready-to-wear, shoes, accessories and jewelry lines, Louis Vuitton is now establishing itself in the watch sector.
Diversification figures at the core of Louis Vuitton's strategy. The first key step in this direction came in 1998 with the launch of ready-to-wear and shoes. Since then the company has constantly strengthened its image as a comprehensive and luxury brand with a presence that spans multiple sectors and customer targets in international markets.
Louis Vuitton enters each new market at the high end, and timepieces are no exception. The first watches introduced by the brand several years ago - the LV 1 and LV 2 models designed by Gae Aulenti - were exceptional creations sold in limited series. The Tambour range, on the other hand, has been created with a long-term perspective.
To immediately establish its credibility in the timepiece market, Louis Vuitton fits all its watches with Swiss movements, renowned for their reliability and precision.
In a textbook example of combining expertise available throughout the Group, the entire range was designed and manufactured in Switzerland by the LVMH Watches & Jewelry branch (Ateliers Horlogers).
Louis Vuitton has opted for uncompromising technical quality. Waterproof to 100 meters, the watches all have a sapphire scratch-resistant crystal with anti-reflective treatment, as well as wristbands made of the finest leathers.
The Tambour collection derives its name from the first watch in the western world, created in 1540, a so-called "drum clock-watch". It features myriad references to the brand, starting with a deep, flared casing made of solid steel and encircled by the 12 letters in Louis Vuitton, echoing the 12 hours of the clock face.
The dial is in the emblematic brown of the leather goods maker and takes on a metallic sheen in the light. The yellow hands evoke the thread employed for saddle-stitching. And the Monogram motifs are engraved in the sateen-finish steel on the back of the casing. Solid volumes and an attention to detail combine to give the collection a highly distinctive personality.
The entry-level watches have quartz movements. The GMT model, with an automatic movement, has a dual time zone function. The flagship of the line is the Automatic Chronograph, with a natural vegetal-tanned cowhide wristband.
The most prestigious watch in the collection is the Louis Vuitton Cup Automatic Chronograph, fitted with a specially-manufactured movement designated LV 277 caliber. Only a limited series has been made for the 2002 Louis Vuitton Cup*, numbered 1 to 277. This extremely sophisticated movement contains 277 different components. It has received official chronometer certification from the Contr?le Officiel Suisse des Chronom?tres, a guarantee of accuracy.
The collection will rapidly grow in the near future with new dials and wristbands, plus exceptional models in precious materials and complications.
The Tambour line has been available since September in 56 selected stores with dedicated spaces for the sale of high value-added products (watches, jewelry and writing instruments). The collection has already proved a great success in all markets, especially Asia and Japan, where the watches were sold out the day they were launched in the new Tokyo Omotesando flagship store.