Concord Watch Company S.A. was founded nearly 100 years ago in Bienne as a manufacturer of high-quality watches with thin movements, particularly for the American market. After World War I, Concord was known as a jeweler extraordinaire with private-label gem-encrusted platinum watches for Tiffany & Co, Van Cleef & Arpels and Cartier. President Harry Truman even presented a Concord Ring Clock – first portable eight-day winding travel alarm clock – to heads of state, including Churchill and Stalin at the Potsdam Conference.
Other horological achievements include the world's thinnest analogue watch in 1980 – the Delirium IV (<1mm) and one of the most expensive watches available in 1995 – Saratoga Exor. Since the late 1990s, Concord became perceived as just a glitzy watch brand, albeit with a glamorous profile on Hollywood red carpets and in the Oscar gift basket for Academy Award presenters and winners.