Police have brought urban street culture to the masses. With massive endorsement of the world most photographed man David Beckham, the Police brand has grown from strength to strength now Police make sunglasses, jewellery and Police watches.
Police began life in Europe created by the Italian sunglass company De Rigo in the 80’s when they noticed a niche in the market for sunglasses. The Police brand was designed to show the urban lifestyle which had become so fashionable in America. The Police brand recognition would grow through the 80’s and 90’s as sunglasses for the young generation who wanted to make a statement about there style.
In 90’s Police would secure the services of the Bruce Willis to lead their advertising campaigns in the U.S, this would see the Police brand popularity massively, they would soon after secure the services of the most photographed man in sport David Beckham. This would see the Police brand reach new audiences and would create massive demand for the sunglasses.
In 00’s Police would diversify from their sunglasses into the watch world, these Police watches were urban and edgy something that was lacking in the watch world. Police watches were aimed heavily at the men’s market this was unusual for a watch brand and this would be the niche that Police watches would excel in. Police watches now are firm favourites of watches buyers’ world wide with the likes P-Satatoga and X-Matrix being selected by men’s magazines and Hot watches as the watches to wear this season. Hot watches have created a perfect catalogue of Police watches so start shopping for a Police watch now.