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Piaget’s history

Since its founding in 1874, Piaget has been cultivating the spirit of luxury by fostering creativity, concern for detail, as well as totally integrated watchmaking and jewellery know-how. Originally specialising in the development and production of watch movements, the company extended its know-how to jewellery in order to launch its first jewellery-watch collections in the 1960s. Demonstrating a rare aptitude for regularly surpassing itself, Piaget excels in all that is rare, precious and exceptional. Whether in creating the thinnest automatic movement or the most expensive watch in the world, Piaget dedicates the full force of its watch- and jewellery-making competence to rising to each new challenge. “Always do better than necessary” was the founder’s motto, and the guiding principle that still prevails in the workshops of La C?te-aux-F?es where the Piaget movements are crafted, or in the Plan-les-Ouates Manufacture in Geneva where the gold cases and bracelets, often set with precious stones, are patiently fashioned. Piaget captures the spirit of the times and its creations are signs of a timeless quest for technical mastery, driven by audacity, expertise and imagination.

1874 Founding of the House of Piaget by Georges Edouard Piaget. Setting up in the Swiss Jura of Piaget’s workshop dedicated to the manufacture of movements.

1943 The Piaget brand name is registered and the House starts creating its own watches.

1956 Launch of the first mechanical ultra-thin movement - 9P calibre. Piaget becomes the master of ultra-thin movements.

1959 Inauguration of the first Piaget boutique in Geneva.

1960 The 12P calibre is recorded in the Guinness Book of Records as the thinnest self-winding movement (2.3 mm) in the world. Piaget becomes the “Swiss exception” by developing watchmaking in an original direction, the jewellery watch, and expands its know-how to gold treatment and gem-setting by acquiring workshops in Geneva. This precocious intuition for jewellery-watches has made Piaget today the undisputed leader in this field.

1964 Piaget surprises the world on a period over 10 years by launching the first watches featuring semi-precious stone dials.

1979 Launch of the Piaget Polo which adorned the wrists of the most famous stars of that period.

1980 Creation of the most expensive gent’s jewellery wristwatch of its time - 5 million Swiss Francs.

1990 Launch of the Tanagra Watches and Jewellery Collection.

1998 Launch of the Miss Protocole Watch.

2001 Piaget inaugurates its new manufacturing facilities in Plan les Ouates, close to Geneva.

2003 Piaget creates its 600P tourbillon calibre, the thinnest shaped tourbillon movement in the world.

2004 Piaget celebrates its 130th anniversary.

For the future: The House of Piaget is entirely dedicated to perpetuating and enriching its watchmaking and jewellery know-how, which serve as guarantees of the originality and quality of its creations.

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