About Versace Replica Watches
VERTIME, luxury and Swiss-made quality
As a result of the perfect synthesis between the luxury, glamour, cutting-edge style and passion of the Versace world, and the expertise of the Timex Group — a leader in watchmaking with over 150 years’ experience – with experience at the highest level in the luxury watch market, Vertime is born. It is strategically based in Switzerland and specialized in the production of watches and jewels designed as stylish and elegant accessories. The products display all the quality and intrinsic characteristics of Swiss-made products.
With a licensing partnership which became operative as of January 2005, Vertime S.A. oversees the manufacture and worldwide distribution of Versace watches and jewels, in perfect continuity with the project undertaken by Gianni Versace in the early 1990s.
This strategic agreement is in consistence with Versace’s strategy to focus on its core business of apparel and leather goods, while developing the still largely untapped potential of the Versace brand in other areas of business through selected license agreements with key international licensing partners.
With a 2004 turnover of 13 million CHF, (which can be broken down into watches 75%, jewellery 20%, and writing instruments 5%), a growth of 50% in 2005, a staff of 20 employees in Lugano, and worldwide distribution through approximately 1.200 points of sale, Vertime aims to reach 30 million CHF of sales within 2006.
In addition to surpassing 50 million CHF in turnover over the next three years, Vertime is aiming at:
- ever-greater investments in advertising, in strong synergy with all other Versace products, for which 2006 will see increased total investments in the brand image;
- new strategic development of the different collections (watches, jewellery, writing instruments), with not only a strong product image, but high commercial impact;
- continuous expansion in the Asian and Middle Eastern markets, and a strengthened position in the West and East European markets.