The History of Zenith
Zenith was born in 1865, the vision of a 22-year old named Georges Favre-Jacot. He created the concept of a Manufacture by bringing all the artisan watchmakers, that used to work from their homes, under the same roof thus immensely improving quality control and cutting design and manufacturing times. Throughout it's long history, the Zenith watch company has won over 1500 watch industry awards and created over 50 calibers, but it wasn't until 1969 that Zenith introduced the legendary "El Primero" chronograph movement, setting the standard for mechanical excellence. It was the first chronograph caliber with integrated automatic winding and is also the fastest chronograph in existence, beating at 36000 alternations per hour (compared to the more typical 28000) making it also the most precise in the world. The Zenith El Primero is also the only mechanical chronograph that can measure short time intervals to 1/10 of a second. Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona. In 1999 Zenith was acquired by the luxury giant LVMH group (Louis Vuitton Moet Hennessy) and has since experienced a renewed popularity thanks to the introduction of some stunning new watches.
The Zenith Chronomaster combines a classic and sober case design with a whole gamut of dials and materials, ranging from a very traditional stainless steel chronograph to a ultra-modern titanium and carbon fiber concept watch. All the Zenith Chronomaster watches carry the movement that made Zenith famous: the superb chronograph "El Primero", available in this collection with big date, power reserve, power reserve and regular date or even a complete calendar which includes day, date, month and moon phases.
The Zenith Class aims to be a basic essential by using a minimalistic approach. It targets the businessman who appreciates subtle luxury and discreet elegance with timeless classic style. Using exclusive Zenith manufacture movements, the Zenith Class collection goes from the most basic timepiece to the highest complication, the tourbillon, or the Traveler Multicity which can show you the time in 24 different cities simultaneously.
With the Port-Royal, Zenith offers a more modern casing for the ever popular "El Primero" movement. With sharp lines throughout, the Zenith Port-Royal is the watch for the active, urban man. Like most of Zenith collections, the Port-Royal is available in a variety of materials: gold, titanium or steel cases combine with leather, rubber, kevlar or carbon fiber bands and several complications like power reserve, dual time or even a tourbillon add to the "El Primero" movement.
The Zenith Defy and Defy Xtreme lines have captured the publics attention lately and have brought Zenith to the spotlight as a manufacturer of high-end sports watches. With their screw-down crown and backs the Defy is especially suited for sports and demanding wear, while the Zenith Defy Xtreme builds onto that, offering a 1000 meters depth rating and special shock proofing system making it an ideal candidate for divers and extreme sports enthusiasts.
The Zenith Baby Doll was inspired by the sea and the stars, with mother of pearl dials adorned with pearl numerals and diamond stars, shark-skin straps in several colors or even a star shaped opening on the dial . The larger style are powered by the El Primero movement while the Baby versions come with the slimmer Elite caliber.
Queen of Love
The Zenith Queen of Love, with its signature heart shaped opening on the dial, speaks of a sensual, rebellious, yet very feminine woman. New for 2007 is an African inspired motif, with a two-tier dial that reminisces a leopards skin, adding to the passionate red or white variety that were present on previous years.
Diamonds and stars, leather and metal...the Glam and Rock ingredients that make up this success. Available both in a chronograph El Primero or time only Elite editions, as well as cuff-style leather straps or black star pattern dials, the Zenith Glam'Rock provides plenty of choices to the strong, rebellious woman.
The glamorous Zenith Starissime provides absolute elegance, extreme grace and ultimate luxury. These masterpieces of watchmaking combine technical feats with creative audacity, joining the delicate art of setting over a hundred baguette diamonds to the ultimate horological complication, the tourbillon.